Problem: The price of solar electricity is still higher than electricity from coal or natural gas. Price parity or perhaps making solar cheaper than fossil fuel is required for widespread adoption of solar.
Solution: Bill Gross outlines several ideas that could reduce the material, labor and maintenance costs of solar thermal electricity.
Gross has been an entrepreneur since high school, when he founded a solar energy company. In college, he patented a new loudspeaker design, and after school he started a company that was later acquired by Lotus, and then launched an educational software publishing company.